Your elevator pitch or elevator speech is the 30-60 second speech you have prepared that summarizes who you are and what makes you a good employee. This is something that should be memorized and able to be pushed out at any applicable time that could range from a job interview, to a career fair, to an unexpected meeting with a powerful CEO at a grocery store. Condensing your entire life and accomplishments into a half a minute statement can feel challenging. Here are some tips and tricks for getting the job done.
Figure Out Your Content
Your elevator pitch should be clear, interesting and memorable. It’s essentially a sales pitch where the product you’re selling is you. So figure out what makes you unique and special and make sure that whoever you’re giving that speech to will walk away with that information.
- Identify Your Goal
- Take some time to ask yourself what you are trying to get across.
- Your elevator pitch should highlight your main qualifications and skills. Avoid bragging but do share with your audience what sets you apart.
2. Be Persuasive
- Even though it’s a short speech, it can still be persuasive and spark the interest of your audience.
- Be engaged and make your audience want to listen to what you have to say.
3. Wrap it All Up
- Ask yourself what you want your audience to remember the most about your speech.
- You can also keep business cards handy to pull out at the end of the speech and give your audience something physical to walk away with.
Follow these tips to give you a great start in creating your own elevator pitch but keep in mind that the content that you might need to have a successful pitch could vary.
Practice, Practice, Practice
Rehearse your pitch over and over in front of a mirror to give yourself the opportunity to see and hear how you sound. This might feel awkward to do at first but it is essential to knowing that the delivery of your pitch is as smooth and natural as possible. Your body language will convey as much to your audience as the words coming out of your mouth. It’s also a great idea to practice in front of other people. Letting other people hear what you have prepared can highly improve its overall impact. If they can’t pick up on the key objectives of what you’re trying to say, that’s valuable feedback for you to consider.
Enthusiasm is Key.
Even if your audience doesn’t remember everything that you said, they will remember your enthusiasm and how you made them feel. Focus on delivering your elevator pitch with passion and your employers will pick up on that and you could land your dream job!